You can use a tool like to keep a count of your meta description characters.Īs a store owner, you’ll want to do everything in your power to get your products into the view of potential customers. Although there’s no penalty for going above 160 characters, search engines typically limit snippets to the mentioned character range. The ideal meta description length is 155-160 characters. Below this you’ll find the meta description, which has a simple function - to draw visitors from the search engines to click on your link. The function of the Title Tag is to show the title of the page.
First is the blue text that you see in the image above, which is known as the ‘Title Tag’. Here, you’ll find that there are two main features to note. Below, we’ve placed an image which shows an excerpt from a SERP for 'Shopify'. On this SERP you’ll find various results that are related to your search query. Whenever you enter a search query into Google, you’ll be presented with a SERP (Search Engine Results Page). You’ll likely have seen meta descriptions before when you’ve used a search engine like Google. What is a Meta Description?Ī meta description is a snippet of text that summarizes a page’s content in up to 160 characters. Below, we explain how meta descriptions work, and provide a guide to writing meta descriptions that’ll help your online store succeed.Īt the end of this post, you’ll be equipped with all the SEO knowledge you need to create your own compelling meta descriptions. Meta descriptions are crucial for on-page SEO, so it’s important to optimize them for both readers and search engines.
However, your work is incomplete until you nail the meta description of your web pages. As an ecommerce entrepreneur doing SEO, you may have already optimized various aspects of your online store, like your product descriptions or images.
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